Press, Media & Digital Dissemination
EUROMUSE achieved strong visibility through owned digital channels, partner communication, earned media, national television coverage, conference dissemination, online concerts and international newsletter campaigns reaching museum, cultural, academic and creative-sector audiences.
Digital & PR Performance Overview
The project communication combined continuous digital publishing, partner dissemination, earned media coverage, conference communication, online concerts and newsletter activity. According to the Digital & PR Report, the strongest visibility was generated around the International Scientific Conference in Belgrade, online concert premieres, composer-centred storytelling and partner collaboration posts.
Key communication insight
Event-driven content, personal composer stories, carousel posts, partner collaboration tags and institutional networks produced the strongest visibility. National television coverage in Serbia represented the broadest single earned-media reach, while Instagram and Facebook non-follower reach confirmed strong organic discovery without paid promotion.
National TV Coverage: RTS1 – Kulturni dnevnik
EUROMUSE was featured on Kulturni dnevnik, the cultural news programme of Serbia’s national public broadcaster RTS1, in connection with the International Scientific Conference in Belgrade. This represents the project’s strongest earned-media visibility in Serbia.
EUROMUSE on Kulturni dnevnik
The TV feature presented EUROMUSE to a national audience and highlighted the project’s contribution to museums, music, audience research and new forms of cultural interpretation.
Coverage on RTS1 positioned the project within a broader public-cultural context, supporting the visibility of EUROMUSE beyond professional, academic and museum-sector audiences.
Highlighted Media & Social Media Examples
Selected examples of high-visibility EUROMUSE communication: national TV coverage, Serbian online media, Italian partner publications, online concert promotion, Greek museum coverage and Community Museum Board dissemination.
RTS1 – Kulturni dnevnik
National television coverage connected with the EUROMUSE International Scientific Conference in Belgrade.
Watch video →Nedeljnik Conference Announcement
Serbian online media coverage announcing the EUROMUSE International Scientific Conference in Belgrade.
Open article →Explora Online Concert
Online concert promotion extended access to the world premiere of new museum-specific compositions for Explora.
Open event page →Kotsanas Museum Coverage
The Kotsanas Museum article strengthened Greek institutional visibility of EUROMUSE and documented the museum-based process.
Open article →Explora Project Launch
Italian partner communication presented EUROMUSE as a new museum experience shaped through original applied music.
Open Explora page →Museum of Prehistoric Art in Mação
CMB calls and posts communicated the participatory model connecting visitors, composers, researchers and museums.
Open CMB article →Visual documentation
These examples show how EUROMUSE dissemination combined earned media, partner websites, online event pages and museum-sector publications to document project milestones across Serbia, Italy, Greece and Portugal.
Shares, Reposts & Network Amplification
In addition to direct publications and media coverage, EUROMUSE visibility was expanded through shares, reposts, collaboration tags and institutional network amplification.
Top Performing Content
The highest-performing posts confirm that conference announcements, museum residencies, composer stories and Community Muse Board content generated the strongest audience response.
| Rank / Category | Channel | Content | Performance | Date / Link |
|---|---|---|---|---|
| #1 overall | Conference announcement poster — International Scientific Conference, Belgrade | 4,170 views · 49 likes · 13 sends | 21 Apr 2026 | |
| #2 overall | Kotsanas Museum residency announcement | 3,990 views · 55 likes | 13 Apr 2025 | |
| #3 overall | Meet the Composer: Nataša Jevtić | 3,463 views · 91 likes · 19 comments | 4 Aug 2025 | |
| #4 overall | Community Muse Board – Mação in Action | 3,083 views · 37 likes · 8 sends | Jan 2025 | |
| Best Facebook | Conference poster — International Scientific Conference | 2,200 views | Open post | |
| Best YouTube | YouTube | Online Concert #3 — Nataša Jevtić & Rafaelos Christofi, Mação | 384 views · 54 min | 18 Mar 2026 |
| Broadest single reach | RTS1 National TV | Kulturni dnevnik feature connected with the Belgrade conference | Estimated 200,000 daily viewers | Watch video |
Interpretation
The strongest organic performance came from content that combined people, places and project milestones: conference visibility, composer profiles, museum residencies and participatory Community Muse Board activity.
Owned Digital Channels
EUROMUSE maintained active communication through Instagram, Facebook and YouTube, documenting the open call, composer residencies, Community Muse Boards, museum work, online concerts and the Belgrade conference.
@euro_muse
Instagram was the strongest owned channel, with carousel posts generating the largest share of visibility and strong organic discovery beyond existing followers.
EUROMUSE Facebook
Facebook communication peaked during the Belgrade conference period, confirming the value of event-driven content for cultural and academic audiences.
@euromuse_videos
YouTube hosted online concerts, conference-related videos, shorts and project video documentation, creating a lasting audiovisual archive of Synomusic outputs.
Website Archive & Project Documentation
The EUROMUSE website functioned as the main documentary archive of the project, while EARTH PR and CAM websites added coordinator, methodology and research visibility.
30 project news articles
The official website published 30 news articles from the Rome launch and Open Call through composer residencies, Community Muse Boards, online concerts, the Belgrade conference, publication and album release.
Coordinator website visibility
The coordinator website published EUROMUSE news, a permanent project page and a case study on applied music for museums at the Museum of Science and Technology in Belgrade.
Methodology and research continuity
The Center for Applied Music documented EUROMUSE milestones and maintained pages on Synomusic, museum collaboration and the pioneer MST Belgrade research case.
Key website insight
The news section on euromuse.eu serves as the primary public record of the entire project, documenting each major phase and making dissemination evidence permanently available without login.
Press, Partner Publications & External Coverage
EUROMUSE was disseminated through national television, Serbian online media, Italian partner publications, museum and academic institutions, project networks, cultural portals and audiovisual channels. The examples below document the project’s visibility across Serbia, Italy, Greece, Portugal and international professional networks.
Serbia: Media & Institutional Coverage
Serbian visibility combined national TV coverage, online media articles and institutional announcements by conference venues, cultural partners and the project coordinator.
| Source / Platform | Country / Network | Type | Coverage / Content | Link |
|---|---|---|---|---|
| RTS1 – Kulturni dnevnik | Serbia | National TV | EUROMUSE coverage connected with the International Scientific Conference in Belgrade. This was the project’s strongest earned-media visibility in Serbia. | Watch video |
| Nedeljnik | Serbia | Online media | Article reporting on the successful EUROMUSE International Scientific Conference in Belgrade and the project’s contribution to museums, music and audience research. | Read article |
| EUpravo zato / Mondo | Serbia / EU information platform | Online media | Event announcement for the EUROMUSE conference, presenting the project as a Creative Europe initiative exploring the impact of music on museum exhibitions and inclusive audience programmes. | Read article |
| Faculty of Media and Communications / FMK | Serbia | Academic institution | Institutional announcement of the EUROMUSE International Scientific Conference in Belgrade, hosted partly at the Faculty of Media and Communications. | Open page |
| Museum of Science and Technology Belgrade | Serbia | Museum | Announcement of the EUROMUSE conference programme segment hosted by the Museum of Science and Technology in Belgrade. | Open page |
| Ethnographic Museum in Belgrade | Serbia | Museum | Conference announcement presenting the programme segment held at the Ethnographic Museum, focused on music and sound in contemporary museum settings. | Open page |
| Italian Cultural Institute in Belgrade | Serbia / Italy | Cultural institute | Announcement of the EUROMUSE International Scientific Conference, strengthening the project’s Serbian-Italian cultural and institutional visibility. | Open page |
| EARTH PR | Serbia | Coordinator website | Project communication by the coordinator, including conference announcement, conference recap and project dissemination. | Open page |
Italy: Explora – Children’s Museum of Rome
Explora provided continuous Italian dissemination through its website, press area, newsletters, LinkedIn, Facebook and Instagram, documenting the project launch, open call, Community Museum Board, artistic residence, online concert and conference.
| Source / Platform | Country / Network | Type | Coverage / Content | Link |
|---|---|---|---|---|
| Explora – Project Page | Italy | Permanent page | Permanent EUROMUSE project article presenting the project, objectives, partners and museum context. | Open page |
| Explora – Project Launch Press Release | Italy | Press release | “EUROMUSE: trasformare le esperienze museali con la musica” — project launch press release published after the Rome kick-off event. | Press area |
| Explora – Call for Composers | Italy | Website news | “Euromuse: a new call for composers” — announcement inviting young composers to apply for the EUROMUSE residencies. | Read article |
| Explora – Community Museum Board | Italy | Call to action | Call to action inviting visitors and community members to join the Community Museum Board and participate in the creative process. | Press area |
| Explora – Artistic Residence | Italy | Website article | “The music we love!” — article documenting the artistic residence and interview with the composers working at Explora. | Read article |
| Explora – Online Concert Event | Italy | Event page | “A concert at the Museum” — event page for the EUROMUSE online concert and world premiere at Explora, Children’s Museum of Rome. | Open event |
| Explora – Online Concert News | Italy | Website news | “A new experience for museum visitors” — article announcing the online concert and the new museum experience created through EUROMUSE. | Read article |
| Explora – Conference Call for Papers | Italy | Website news | Announcement of the EUROMUSE International Scientific Conference on museums, music and audiences. | Read article |
| Explora – 360° Experience | Italy | Digital experience | 360° museum experience connected with the EUROMUSE project and the digital interpretation of the museum environment. | Open 360° experience |
| Explora – LinkedIn | Italy | Professional network | LinkedIn post after the Belgrade conference, documenting Explora’s participation and the international scientific dimension of EUROMUSE. | Open post |
| Explora – Facebook | Italy | Social media | Facebook posts covering the project launch, call for composers, Community Museum Board, artists’ interview, online concert and conference dissemination. | Open Facebook |
| Explora – Instagram | Italy | Social media | Instagram posts and stories documenting project milestones, composer activities, online concert promotion and conference communication. | Open Instagram |
Greece, Portugal & International Networks
Additional dissemination was achieved through museum partners, music-sector platforms, Portuguese media, Mapa das Ideias, the Goethe-Institut and international academic-cultural networks, which helped extend the visibility of EUROMUSE beyond the immediate consortium.
| Source / Platform | Country / Network | Type | Coverage / Content | Link |
|---|---|---|---|---|
| Kotsanas Museum of Ancient Greek Technology | Greece | Museum news | EUROMUSE – Music for Museums: project presentation and museum communication. | Open page |
| IEMA / Greek Music Information Centre | Greece | Partner platform | EUROMUSE dissemination through the Greek Music Information Centre network. | English / Greek |
| Music Portal | Greece | Music-sector portal | Project visibility through a specialised music and cultural-information platform. | English / Greek |
| Médio Tejo | Portugal | Regional news | Article covering the EUROMUSE open call for composers and the creation of music for museums. | Read article |
| Apheleia Project | International / Portugal | Academic network | EUROMUSE presentation and dissemination through the Apheleia international network. | Open website |
| Mapa das Ideias | Portugal / International museum network | Associate partner | Mapa das Ideias contributed to the international dissemination of EUROMUSE by sharing project information, results and visibility materials through its professional museum, cultural mediation and audience-development network. | Open website |
| Goethe-Institut | International cultural network | Cultural network | The Goethe-Institut further supported the international dimension of EUROMUSE by disseminating project information and results within a wider European cultural and professional context. | Open website |
| EUROMUSE YouTube | International | Video archive | Online concerts and project audiovisual documentation available to international audiences. | Watch concert |
Best Examples by Project Phase
Communication peaks followed the project lifecycle: launch and open call, selection and training, residencies, participatory composition, online premieres and the Belgrade conference.
Launch & Open Call
Nov–Dec 2024
EUROMUSE Call for Composers
The first campaign established the EUROMUSE visual identity and invited young European composers to apply for museum-based Synomusic residencies. The call was disseminated through EUROMUSE channels, Explora, Greek partner platforms and Portuguese media, including Médio Tejo.
Selection & Training
Jan–Feb 2025
Community Muse Board – Mação in Action
One of the earliest high-performing CMB posts documented the first participatory exchange in Mação, connecting local participants with composers Rafaelos Christofi and Nataša Jevtić. The content reached 3,083 Instagram views and helped communicate the participatory dimension of the project.
Residencies & CMB
Mar–May 2025
EUROMUSE Residence in Athens
The Athens residency post reached 2,621 views and 92 likes, the highest like count among project posts. The collaboration with Kotsanas Museum amplified the post through the museum’s audience and presented the residency as a visible artistic-research process.
Composition & Production
Jun–Dec 2025
Community Muse Board – Athens Edition
This phase documented the exchange between museum professionals, visitors and composers during the participatory composition process. The Athens CMB content reached 2,595 views and reinforced the value of composer–museum–audience collaboration.
Online Concerts & Premieres
Dec 2025–Mar 2026
Online Concert #3 – Mação
The Mação online concert by Nataša Jevtić and Rafaelos Christofi was the strongest YouTube live stream, reaching 384 views and lasting 54 minutes. Its performance was supported by the Apheleia Programme network and corresponding Instagram promotion.
Conference & Dissemination
Apr 2026
International Scientific Conference, Belgrade
The Belgrade conference generated the largest simultaneous traffic spike across EUROMUSE channels. The Instagram conference poster became the top post with 4,170 views, while RTS1 Kulturni dnevnik provided the broadest single reach through national television coverage.
Newsletter & Direct Outreach
EUROMUSE newsletter and direct-mail communication supported targeted dissemination to 523 subscribers, partner contacts and professional audiences across the participating countries. The outreach focused on project updates, research highlights, online concerts, composer and museum stories, the Belgrade conference, final publication and long-term network communication.
Communication Analysis: Key Takeaways
The Digital & PR Report confirms that EUROMUSE visibility was built through a combined strategy: regular owned-channel publishing, amplification by consortium partners, specialised cultural platforms, public broadcaster coverage, online media visibility, international cultural networks and direct newsletter dissemination.
Event-driven content
The Belgrade conference generated the largest traffic spike across Instagram, Facebook and YouTube. The conference poster was the top Instagram post with 4,170 views.
Personal storytelling
The “Meet the Composer” series, especially the Nataša Jevtić post, generated strong engagement, confirming that human-centred content works better than purely institutional announcements.
Carousel storytelling
Carousel posts dominated Instagram performance: 30 carousel posts generated 67.4% of all Instagram views. This format should remain central in future EUROMUSE communication.
Discovery beyond followers
81.1% of Instagram reach and 72% of Facebook reach came from non-followers, demonstrating strong organic discovery without paid promotion.
Institutional amplification
Kotsanas Museum collaboration posts, the Apheleia Programme, Mapa das Ideias, Explora, IEMA, Music Portal and cultural networks multiplied the reach beyond EUROMUSE owned channels.
National television
RTS1 Kulturni dnevnik provided the broadest single visibility moment, reaching an estimated 200,000 daily viewers and validating EUROMUSE as a topic of public cultural relevance.
Explora digital communication
Explora was the most active partner in digital communication, with published website content, conference posts, 360° experience, online concert materials and LinkedIn dissemination.
Permanent digital archive
Website news, online concerts, project videos, press links, partner publications and newsletter records create a durable dissemination archive for future EUROMUSE editions and follow-up research.
Future communication focus
Future EUROMUSE campaigns should prioritise conference/event content, composer stories, carousel formats, partner collaboration posts, public broadcaster outreach and permanent website documentation.
EUROMUSE communication demonstrates how a Creative Europe cultural project can combine research, artistic production, museum participation, public dissemination and earned media into a coherent international visibility strategy, creating a durable digital archive for the further development of the EUROMUSE Network.
Press, Media & Digital Dissemination summary · EUROMUSE Creative Europe Cooperation Project · Grant Agreement No. 101174046Explore EUROMUSE Communication Outputs
View the project’s videos, concerts, partner publications and media references documenting the development of Synomusic for museums across Europe.