On October 24, 2024, the 6th International Forum of the European Audience Data Alliance (EADA) was held in Bergen, Norway. This prestigious event brought together leading professionals and organizations dedicated to advancing audience development and data-driven practices within the creative and cultural sectors.
During the forum, Aleksandar Vl. Markovic, Director of EARTH PR, had the honor of presenting our new Creative Europe cooperation project, EuroMuse, to the EADA board. EARTH PR will serve as the coordinator of this innovative initiative, leading a consortium of seven partners from four different countries. The project aims to foster cross-border collaboration, develop new audience engagement strategies, and promote the exchange of best practices among European museums and cultural institutions.
The forum provided an invaluable opportunity to share knowledge, discuss emerging trends, and strengthen relationships with fellow professionals dedicated to creative and scientific audience development. We extend our sincere gratitude to our friends and colleagues at EADA for their commitment to advancing the field and for their impeccable organization of the event.
Stay tuned for more updates as EuroMuse embarks on this exciting journey to reshape the future of audience engagement in Europe!
